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Author Topic: No Nipples here please...  (Read 603 times)
bethune
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« on: Mon 30 September, 2013 - 11:21 pm »

...we're Kiwis

http://news.msn.co.nz/worldnews/8731495/uk-cancer-images-banned-in-new-zealand

Images from a ground-breaking television advertising campaign designed to raise awareness of breast cancer have been banned from screens in New Zealand.

The hard-hitting advert, featuring actress and comedienne Elaine C. Smith, was the first in Britain to show real pictures of women's breasts affected by cancer.

The campaign resulted in a 50 per cent rise in the number of women contacting their GP about the disease.

The New Zealand Breast Cancer Foundation had wanted to show the images of breasts from the Scottish advert as part of a television campaign there.

But the country's Commercial Approval Bureau (CAB) advised the health campaigners that nipples were not permitted in TV adverts in New Zealand.

As a result, the foundation was forced to use strategically placed pot plants, balloons and cupcakes in its Naked Truth campaign.

Van Henderson, the foundation's chief executive, said they had wanted to use the images from the Scottish adverts so women could know more about the signs of breast cancer.

Henderson said: "Around half of the breast cancers in New Zealand are first detected through a symptom that the woman notices, yet only 5 per cent of women are aware that puckering or dimpling of the skin can be a symptom, and only 2 per cent know an inverted nipple may mean breast cancer."

She added: "We believe the importance of knowing all the signs and symptoms far outweighs the CAB's concern, and we wanted women to know exactly what those signs look like."

The advert, first screened in Scotland last September, showed Smith holding a series of placards with images of breasts affected by cancer.

In the three months between September and November, 21,000 women contacted their GP about breast cancer symptoms - 50 per cent more than the 13,900 who did so in the same period of 2011.

The advert stressed that lumps are not the only sign that someone may be suffering from breast cancer, with women being urged to check for signs such as a change in breast shape or size, an unusual pain in their breast, a change in the skin such as dimpling, puckering or reddening, and any changes to their nipples.

Edinburgh woman Janet Brodie went to her doctor after seeing the advert as she realised she had some of the signs of breast cancer.

Five tumours were found and the 54-year-old is now in recovery after having two operations, chemotherapy and radiotherapy.

"That advert saved my life," Brodie said.

She praised the campaign for its "different" approach, saying it was "so straight to the point, you were in no doubt what you were looking for".
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Lux
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« Reply #1 on: Mon 30 September, 2013 - 11:44 pm »

but boobs on bikes...no problem. 
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Stu
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« Reply #2 on: Tue 1 October, 2013 - 07:40 am »

but boobs on bikes...no problem. 

they don't have boobs on bikes adverts on tv with nipples showing
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Collie
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« Reply #3 on: Tue 1 October, 2013 - 10:29 am »

in this day and age, such censorship is stupid. Victorian
ok, so screen the ads late at night when all good kids should be in bed asleep if they want to be so prudish
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« Reply #4 on: Tue 1 October, 2013 - 12:19 pm »

but boobs on bikes...no problem. 

they don't have boobs on bikes adverts on tv with nipples showing

Just everywhere else. 
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« Reply #5 on: Tue 1 October, 2013 - 10:12 pm »

I can't work it out ... When you see just a fraction of what's on the likes of MTV and some other channels, I'm gob-smacked at this decision

Even my 15yr old son can't understand the double standard 
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Stu
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« Reply #6 on: Tue 1 October, 2013 - 10:45 pm »

The dead and injured people they show on the news is worse, hell I find the starving African more offensive even
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« Reply #7 on: Wed 2 October, 2013 - 04:51 pm »

I think it's offensive when graphic pictures are shown of disaster/war victims from non western countries by western media - you don't seem to see that when the disaster is close to home, which is a good thing as that shows a bit of respect for the deceased - not afforded to everyone though - which it should be.

You see a bit of everything on every other program on TV, so don't see what the big deal is regarding nipples in an ad for women's health.
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Obi Wan Kanobi said. "I have never seen such a wretched hive of scum and villainy." Little did Obi Wan realize he was describing the National party.
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